Burger King Whopper Food Eat Cook Cooking Fast Family Retro Old Vintage Shirt

 Burger King Whopper Food Eat Cook Cooking Fast Family Retro Old Vintage Shirt

Look, we get it. Pretty much every brand on the planet was doing something, anything, to mark International Women's Day yesterday – and marketing teams often have to think outside the box to get noticed. But if you are going to get noticed, it had better be for the right reasons – something Burger King is currently learning the hard way.

Burger King Whopper Food Eat Cook Cooking Fast Family

In an attempt to flip one of the oldest sexist tropes on its head, Burger King tweeted "Women belong in the kitchen". That's it. That's the tweet. Unsurprisingly, it was met with anger and bemusement from the burger pedlar's thousands of followers. Many of the best print ads are somewhat provocative, but went down like a lead burger.

If, like countless commenters, you're wondering how Burger King's marketing team managed to convince itself this was a good idea, the company tried to explain in subsequent tweets. "Only 20% of chefs are women," one reads. "We're on a mission to change the gender ratio in the restaurant industry by empowering female employees." The company says it is launching a new scholarship programme to help female Burger King employees pursue their "culinary dreams".

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